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Team Members

Meet the team

Cath Vallence

Cath was previously Managing Editor at King Content and prior to that, head of content marketing at Sensis, specialising in the small business sector. She has more than 18 years’ experience in journalism and PR in Australia and the UK and more recently in content marketing, helping B2B and B2C brands achieve their business objectives with their target audiences.

Cath Vallence

Head of Content Programs & Strategy
Carly Greenwood

Carly is a passionate content marketer, who thrives on finding ways to use storytelling to drive brand and commercial outcomes in clever and thought-provoking ways that have an “audience first” focus. Carly has worked in the publishing industry since 2004, ranging in experience from entertainment and news publications through to financial services and most recently B2B publishing.

Carly Greenwood

Content Marketing Manager
Lana Busby

Lana is a communications specialist with a focus on translating evidence-based insights into engaging and strategically-aligned content that addresses brand challenges. With a combined passion for creative strategy and behavioural science, Lana has worked in publishing and research roles since 2007, with experience spanning the media, academic, health and marketing science sectors.

Lana Busby

Content Producer
Zoe Dattner

Zoe is the publisher at SmartCompany, Australia’s premiere publication for SMEs and startups. A publishing professional who has been working in the Australian book and digital publishing industries since 2000, Zoe has lectured and consulted extensively in digital media and publishing strategies at universities and for the small and independent press sector.

Zoe Dattner

Publisher SmartCompany, Head Advisor
Eric Beecher

Eric started his career as a journalist on The Age before moving to The Sunday Times and The Observer in London and The Washington Post in the US. At age 33, he became the youngest-ever editor of the Sydney Morning Herald, before becoming editor-in-chief of the Herald and Weekly Times newspaper group. He founded the Text Media Group, which was acquired by Fairfax Media in 2003 before forming Private Media Partners, which publishes Crikey, SmartCompany, Startup Smart and The Mandarin. He was awarded the Walkley Award for Journalistic Leadership in 2007 and became a member of the Magazine Hall of Fame last year.

Eric Beecher

Chair