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What we do

Bureau harnesses strategic knowledge, data and analysis to create and deliver tactical solutions for clients.

How do we do that?

We gather knowledge – We take a 360 approach, gathering intelligence through reviews of clients’ current strategies including multi-channel content activity covering competitors, SEO, UX and EDM analysis.

In addition to this, we access proprietary and affiliate research and analytics via our strategic partnerships to provide recommendations.

We develop an actionable strategy – We recommend initiatives that will invite connection with the audience through targeted engagement programs, including content campaigns, events and activations.

We create the program – Drawing on SmartCompany’s extensive suite of business journalists and other content and digital specialists, Bureau creates and delivers the program, partnering with the client all the way to execute a collaborative and robust program engineered to achieve results.

Monitoring – Throughout every stage, measuring, optimisation, and reporting lies at the heart of how Bureau works, ensuring client needs, audience behaviour and program strategy are aligned.

RESEARCH & CONSULTANCY SERVICE

Our research will offer unrivalled insights into SMEs and startups informed by owned channels and partnerships.

AUDIENCE ENGAGEMENT STRATEGY

We’ll conduct qualitative and quantitative research to create an audience content strategy that is measurable and will achieve ROI.

CONTENT CREATION

We create high quality feature articles, profiles, case studies, eBooks, short courses, videos, infographics, webinars, podcast series and live events.

EVENTS & PARTNERSHIPS

We regularly host Award events, Breakfast briefings, Round-table meetups and can also tailor events for your needs.

THOUGHT LEADERSHIP & INFLUENCER OUTREACH

Our network of journalists, business leaders and influencers is unparalleled.

DISTRIBUTION & OPTIMISATION

We’ll use the best distribution approach for your audience and continually optimise to ensure your business objectives are achieved.