The brief
Create a content strategy focused on Australian SMBs to help them navigate digital marketing using journalistic and digital marketing experts.
Deliverables
- Lead generation to bolster Sensis small business audience with amplification across SmartCompany networks.
- Content creation including educational articles, infographics and short email course tailored to the key pillars of good digital marketing practice. Developed and provided over a three-year period across Sensis channels including a newsletter to 290,000 Australian small businesses, social media platforms, customer emails and events.
