Our Work

The brief

Create a number of webinar series based on themes provided by the Australian Chamber of Commerce and Industry (ACCI). Targeted at SMEs, the series was an educational, informative piece that aligned with ACCI’s ongoing advocacy work to achieve leads and grow ACCI’s  database.

Deliverables

• 18-month long webinar series: ‘The Great Australian Workplace’, highlighting future workplaces (2016-17) and diversity (2017)
• Ratings (out of five) on each webinar
• Opt-in leads from registrations for the Biz Better Together database

Results

According to ACCI, the SmartCompany website deliver more leads to the business than any other partnership. Moreover, the webinars are engaging and successful with an average rating of 3.6 out of five with this always-on campaign delivering almost 1,000 leads in 2017. Talent has included (but not limited to) Holly Ransom, CEO, Emergent; Div Pillay, CEO of Mindtribes; Adam Schwab, co-founder, Lux Group; Danielle Allen, founder of Two Birds Brewery; Jack Heath, CEO of SANE Australia; Gemma Lloyd, co-founder of Diverse City Careers; Jessica May, CEO, Enabled Employment; and Andre Eikmeier, co-founder of Vinomofo.

Testimonial

“Smart Company has been our most worthwhile and productive partner, consistently producing the most leads out of any of our partnerships.”  – Sarah McGregor, Senior Manager, Business Engagement, Australian Chamber of Commerce and Industry.