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About Bureau

When Bureau first launched in February 2018, we thought long and hard about calling ourselves an agency.

We were born from the gritty, independent toil of a digital journalism environment. One where talented and deeply informed reporters and editors are probing the news of the day and exploring the most compelling stories they can find before most people have had their first cup of coffee.

All this while creative and media agencies around Australia and the world assembled teams of content marketers in departments of their organisations they literally called ‘newsrooms’.

If a content marketing agency is calling itself a newsroom, should a genuine newsroom, operating with all the know-how and capabilities that pertain to being a successful independent digital publisher, start to behave in some small way like an agency?

The short answer was: we can do both. Furthermore, we saw a gap in the market to establish ourselves as an agency with a difference. One that can deliver excellent content and communications strategies for brands, because we create content every day for an audience in high demand that we know better than anyone else in the country.

So it was that Bureau was born. It’s an agency, yes. But not as you know it.